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Asia Pacific to post highest DTV growth by 2014

Posted: 20 May 2010     Print Version  Bookmark and Share

Keywords:DTV  cable TV  terrestrial TV 

On a regional basis, Asia Pacific will post the highest DTV growth in the next five years, and will represent over half of worldwide digital subscriptions by 2014.

The number of DTV worldwide will grow from 48.40 crore (484 million) in 2010 to 88.70 crore (887 million) by 2014, according to estimates released today by Strategy Analytics.

Cable continues to be the dominant TV viewing platform, however over two-thirds of subscriptions worldwide still use analogue. This is expected to change rapidly, with digital cable households outnumbering analogue starting in 2012. As countries roll out their respective digital switchover programs, the relative importance of digital terrestrial TV as a primary viewing platform will likewise increase.

While the majority of digital subscriptions today are analogue, the balance is about to change, according to the Strategy Analytics multiplay market dynamics service.

"We expect to see a digital inflection point in 2013, with digital subscriptions outpacing analogue for the first time," said Piper. "Much of this growth will be fuelled by the increased availability of digital terrestrial, as well as a stepped-up transition from analogue to digital cable."

For more statistics and forecasts, click here.





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