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Premier Farnell, On Semi expand distribution ties

Posted: 02 Feb 2010     Print Version  Bookmark and Share

Keywords:distribution agreement  MOQ  Premier Farnell and On Semiconductor 

Premier Farnell and ON Semiconductor have deepened ties by expanding their existing distribution agreement of ON Semiconductor's wide range of products and solutions to India, Australia and New Zealand with no minimum order requirement (MOQ). Premier Farnell will continue engagement for ON Semiconductor in the Americas and EMEA (Europe, Middle East and Africa).

By extending its existing franchise with Premier Farnell's high-service, low-volume distribution network, ON Semiconductor ensures that its customers in these markets have fast access to its high performance, energy efficient, silicon solutions. Premier Farnell will hold more than 4,000 components in stock for same-day despatch with no MOQ while offering up to 21,000 ON Semiconductor products.

Premier Farnell is committed to providing prompt and efficient delivery as well as technical support for ON Semiconductor's broad portfolio in India, Australia and New Zealand. This commitment extends to electronic design engineers working on prototypes or design starts in market segments such as computing, consumer, wireless, automotive, lighting, medical, industrial and communications.

Among the products that Premier Farnell will distribute, are ON Semiconductor's GreenPoint reference designs for LED lighting applications that incorporate the company's NCP3065 switching regulator and the NCP1014 switcher IC. These reference designs will speed up and simplify the development of high-efficiency LED-based lighting applications as they contain the essentials needed to create a complete solution to meet evolving energy efficiency standards.

"We are seeing strong interest in India, Australia and New Zealand for more energy efficient and innovative designs and development of new solutions in market segments such as communications, automotive, medical and industrial, as well as a growing need for more effective outreach and collaboration with our customers through the Internet," said M.K. Mak, ON Semiconductor regional VP of sales for Korea and South Asia. "Design engineers want information such as real-time inventory levels and technical data sheets fast because they are under pressure to create new applications for their markets. Premier Farnell, with its multi-channel, high-service model and its sustained investment in the element14 design community portal, has the ability to meet our customers' demands in these markets."

"This expanded agreement is significant to Premier Farnell," said William Chong, regional director of supplier, product and purchasing management, Premier Farnell, Asia Pacific. "We are proud to be part of ON Semiconductor's world-class, value-added supply chain to help meet the sophisticated demands of its design customers at every stage of their design process. ON Semiconductor's products are much-needed components underlying many energy-efficient solutions and Premier Farnell plans to leverage our multi-channel, high-service business model and effective use of Web 2.0 technologies to support a greener future."

ON Semiconductor's products are available for order via Premier Farnell's website and customer contact centres in Australia and India. These products will be stocked at Premier Farnell's distribution centres located in Sydney and Singapore enabling same day despatch to customers.





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