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Application processors support Adobe Flash, Blu-ray

Posted: 23 Oct 2009     Print Version  Bookmark and Share

Keywords:application processor  CPU  mobile computing  embedded 

Marvell Technology Group rolls the Armada family of processors. The chips are designed specifically for next generation ARM instruction set smart phones, smartbooks, consumer and embedded devices and displays. They enable lightweight design and long battery life for mobility, plus they provide consumers and enterprise users with high quality, instantaneous personal entertainment and content from a multitude of social-networking and other cloud-based services.

The Armada family of application processors offer CPU cores with PC-class performance, support for Adobe Flash technology and Blu-ray functionality. Additional features include complete broadband connectivity for the next wave of innovative electronics, spanning price points from low cost consumer gadgets all the way to premium performance devices. Customer adoption has been rapid: to date, Marvell Armada application processors have won more than 50 design wins.

At the core of the Armada family is the company's patented CPU technology. According to the analyst firm, the Linley Group, ARM instruction set CPUs—which power 98 per cent of all mobile phones—are becoming the standard for other forms of mobile computing. Marvell ships 100 crore chips per year, two-thirds of which include Marvell CPUs running the ARM instruction set, making Marvell the largest producer of ARM chips in the world.

"Launch of the Armada family represents a watershed event in mobile computing," said Weili Dai, Marvell co-founder, VP and general manager of the consumer and computing business unit. "The Armada family delivers to mobile devices what sceptics once doubted could be done: fast, PC-caliber processing, full Internet experience, rich media including HD quality video and 3D graphics—all in lightweight form factors with long battery life. There will always be a place for PCs, but the future of mobile computing—for smartbooks, e-readers, smart tablets and more—will by necessity get its DNA from smart phones, not PCs. Marvell's world-leading technology portfolio allows us to provide a complete platform solution not only for mobile computing, but also smart phones, gaming, printers, personal and home entertainment, and emerging consumer markets."

"The significance of the Armada line of processors is its unique scalability. Armada can be used to run everything from full-feature netbooks, smart phones to intelligent displays and Blu-ray class devices," said Tim Bajarin, principal analyst with Creative Strategies. "Marvell's Armada line of processors delivers PC-power, full Internet experience, very low power consumption, and price points suitable for mass markets."


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