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HTC, China Mobile ink TD-SCDMA deal

Posted: 27 Aug 2009     Print Version  Bookmark and Share

Keywords:TD-SCDMA  China telecom  mobile  network 

HTC Corp. and China Mobile Ltd have singed a memorandum of understanding covering substantive cooperation on TD-SCDMA.

"Growth of the TD-SCDMA mobile network, using an international standard developed and promoted by Chinese, has already stimulated broad based excitement and enthusiasm," commented Wang Jianzhou, executive director, chairman and CEO of China Mobile. "We are exceptionally pleased with this opportunity to partner with HTC and to meet future challenges as one. Together, we look forward to expanding the TD-SCDMA industry chain and spurring development of the Cross-Strait telecommunications sector. We look for this partnership to become a model of cooperation."

HTC chairman Cher Wang, noted, "China Mobile is one of the world's leading telecommunications companies. We look forward to developing together many advantages that enhance our core competitive strengths and deliver to Chinese consumers smart phone products that are increasingly user-friendly and intuitive.

HTC CEO Peter Chou added, "Going forward, HTC will actively develop intelligent advanced wireless broadband products based on the TD-SCDMA standard, and will work closely with China Mobile to design and make products tailored to the needs of the China market—products that will deliver to Chinese consumers mobile telecommunications products incorporating cutting-edge conveniences, features and technologies.

TD-SCDMA is the first international technology standard in China's telecommunications industry for which administration and ownership of related intellectual property rights are based in China. The standard also marks an important milestone in the innovation and growth of China's telecommunications sector. In signing the MOU, HTC and China Mobile are embarking on a wide-ranging, substantive partnership that will cover technical research, product development, market research and customer service. Summary coverage of MOU details include:

Technical Research: Enhance TD-SCDMA end-to-end stability; improve the user experience; and deepen the functional integration of China Mobile digital services and service terminals.

Product Development: Cooperation will initially focus on enhancing China Mobile's current flagship TD-SCDMA products. Both parties will coordinate efforts to ensure developed mobile phone products address China market demand trends. Cooperation also covers the development and promotion of TD-LTE terminals. Both parties will work continuously to streamline and improve the communication channels essential to cooperative product R&D.

Market Research: Cooperation on market research will cover internal and external environments as they relate to the wireless telecommunications market. Various designs and tools will be deployed to gain in-depth understanding of the consumer psychological factors that influence product awareness, attitudes, usage habits and behavioural motivation. In the future, both may employ scientific research methods to further qualify and fine-tune sales strategies and project work.





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