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MID shipments to reach 41.6 crore units by 2012

Posted: 16 Mar 2009     Print Version  Bookmark and Share

Keywords:ultra-mobile PCs  integrated connectivity  MID device  e-book readers 

According to iSuppli Corp., shipments of mobile Internet devices (MIDs)—a nebulous product category encompassing everything from some ultra-mobile PCs (UMPCs) to certain portable media players—are expected to grow at a CAGR of 50.6 per cent between 2007 and 2012, reaching 41.6 crore units.

The market research firm describes MIDs as devices that have integrated connectivity for WLANs, wireless metropolitan area networks or 3G-or-higher worldwide wide area networks. They also must a maximum-sized display of 8 inches in the diagonal dimension, an instant-on function, an always-connectable capability and a full day's worth of battery life under typical usage scenarios.

Because of this wide-ranging definition, many products now fit the MID definition, with many more to join the fold during the coming years.

Francis Sideco, iSuppli senior analyst for wireless communications, noted that the market for MIDs encompasses segments of various product markets, including ultramobile PCs, netbooks, smart phones, portable navigation devices, e-book readers, portable media/MP3 players and handheld gaming devices.

"Each MID device segment enjoys varying levels of penetration in the market, with smart phones leading the way, followed by e-book readers, and to a lesser extent, UMPCs and gaming devices," Sideco said.

Global MID-Class Device Forecast with Smart Phones, 2007-2012

(Click to view full image)

Smart phones are projected to dominate the MID segment in the forecast period from 2008 to 2012, iSuppli said. The firm estimates that about 60 per cent of all smart phones now are considered MID-class devices, but that figure will rise to cover 100 per cent by 2012.

A key gating factor for smart phones is the inclusion of WLAN or 3G connectivity, iSuppli said. Applications like video downloads, gaming and full Internet browsing will proliferate when smart phones attain 3G-speed downlink and uplink capabilities, according to the firm.

Thirty-five per cent of e-book readers shipped in 2008 qualify as MIDs by iSuppli's definition, the firm said. The percentage is expected to rise to 76 per cent by 2012, the firm said.

The percentage of UMPCs that were considered MID-class is projected to rise from 2 per cent in 2008 to 28 per cent in 2012, iSuppli said, with more expected to incorporate instant-on capabilities and better battery life.

- Dylan McGrath
EE Times

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