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SanDisk targets India as growth market

Posted: 09 Mar 2009     Print Version  Bookmark and Share

Keywords:USB back-up drives  solid state drives  laptops 

SanDisk Corp. has named India as one of its prime market for growth amidst the global economic slowdown, according to The Economic Times (ET). This US-based company aims to create a market for USB back-up drives and solid state drives (SSD) in the country.

According to ET, SSD will be initially an OEM product for the computer manufacturers while the USB backup drive will be available in the Indian retail market. SSD, however, may also be launched in the retail market depending on the company's evaluation.

"Research firm Gartner has projected that one in five computing devices will have SSDs by 2011-12. We feel there is an equally big market potential for these products in India," SanDisk country manager (India & SAARC) Manisha Sood said in an interview with ET. She also said that a computer vendor in India will soon offer SSD laptops.

At present, the micro SD card used in mobile phones is the largest business segment for SanDisk in India, according to ET. "The category started picking up from last year. Around 28 per cent of the mobile phones sold last year had a memory card slot," Ms Sood said.

SanDisk begun its India operations in 2006 and currently has a retail network of 20,000 retailers across the country. At that time nearly 95 per cent of the flash memory card market in India was grey but now the company claims currently around 80 per cent of the market is legalised, according to ET. SanDisk also has an R&D facility in Bangalore and employs 100 people.





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