Global Sources
EE Times-India
Stay in touch with EE Times India
 
EE Times-India > Embedded
 
 
Embedded  

ST exec: 8-bit MCU market not dead

Posted: 25 Nov 2008     Print Version  Bookmark and Share

Keywords:8-bit microcontroller  MCU market  software content  price pressure 

At a roundtable during the ARM European Technical Conference, Daniel Colonna, marketing director at STMicroelectronics NV, said the 8-bit microcontroller (MCU) market is still alive and remains interesting to serve.

Regarding the MCU market, Colonna said he identified two issues. He explained: "The first one is the growing software content. Definitely, I think there will be moves in the software industry. We see people like Microsoft, for instance, willing to enter the MCU market. There are a lot of things moving in the 32-bit market in terms of software."

The second issue is more on the lower end. He continued: "There is also an 8-bit market. It is not dead. It is still alive and kicking. There is still an interesting market to serve but there is a very strong price pressure. The main issues are to lead the long-term profitability and the price pressure."

Geoff Lees, general manager of the MCU product line at NXP, offered an opposite view. He indeed declared: "We are seeing the end of the 8-bit. There will be one or two winners but many losers."

Speaking in the name of ST, Colonna immediately replied: "Well, obviously, we disagree. We have a different interpretation of the market data. We still believe there is a market for 8-bit MCUs. We are not that pessimistic for the 8-bit unit growth. We need to make the right choice in terms of silicon and design technologies. We know, at ST, how to address this."

He added: "The 8-bit market will drop in price. We see certainly the 32-bit cannibalizing the 16-bit market and this will happen fast."

Commenting on the subject, Jacko Wilbrink, MCU director at Atmel, declared: "The 32-bit market has been created fairly recently. This is probably why it is growing. I expect we create more possibilities for 32-bit than it was the case for 8-bit."

The global 32-bit MCU market is expected to grow at a compound annual growth rate (CAGR) of 24.5 per cent on a unit basis through 2011, according to Semico Research. The CAGR in sales is set to reach 17.8 per cent for the same period.

Currently, the 32-bit MCU market is dominated by proprietary 32-bit microcontroller suppliers such as Renesas, with a 27.7-per cent market share, NEC, with a 22.9-per cent market share, and Freescale, with a 17.3-per cent market share.

-Anne Francoise-Pele
EE Times Europe





Comment on "ST exec: 8-bit MCU market not dead"
Comments:  
*  You can enter [0] more charecters.
*Verify code:
 
 
Webinars

Seminars

Visit Asia Webinars to learn about the latest in technology and get practical design tips.

 

Go to top             Connect on Facebook      Follow us on Twitter      Follow us on Orkut

 
Back to Top