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Samsung holds on to first place in NAND rankings

Posted: 21 Aug 2008     Print Version  Bookmark and Share

Keywords:NAND flash  memory market  Samsung  NAND market 

According to iSuppli Corp., the rankings in the NAND flash memory market remained constant in Q2, but Samsung Electronics Co. Ltd was the only profitable supplier during the period.

And in the rankings, Intel Corp. is trailing near the back of the pack. Samsung remained in first place in terms of NAND share in Q2, followed in order by Toshiba, Hynix, Micron, Intel, Numonyx and Renesas, according to iSuppli.

Global NAND flash memory revenue declined to Rs.14,400.44 crore ($3.36 billion) in Q2, down 2.5 per cent from Rs.14,786.17 crore ($3.45 billion) in the first quarter, according to the firm. Five of the top-7 NAND suppliers posted either declines or zero growth in revenue during the period, according to the research firm.

The NAND flash market has seen a sharp downturn since the beginning of 2008. iSuppli has cut its 2008 NAND annual flash revenue growth forecast from 9 per cent to virtually zero.

In the rankings race, Korea's Samsung maintained its No. 1 position in the NAND market with 42.3 per cent market share recorded during Q2 08, according to iSuppli. In the quarter, Samsung's NAND sales hit Rs.6,094.47 crore ($1.422 billion), down 1.9 per cent from the first period, according to iSuppli.

Japan's Toshiba Corp. maintained its No. 2 position in the NAND market with 27.5 per cent market share recorded during Q2 08, according to iSuppli. In the quarter, Toshiba's NAND sales hit Rs.3,964.41 crore ($925 million), down 1.8 per cent from the first period, according to iSuppli.

Korea's Hynix Semiconductor Inc. maintained its No. 3 position in the NAND market with 13.4 per cent market share recorded during Q2 08, according to iSuppli. In the quarter, Hynix' NAND sales hit Rs.1,928.63 crore ($450 million), down 13.1 per cent from the first period, according to iSuppli.

Micron Technology Inc. maintained its No. 4 position in the NAND market with 8.9 per cent market share recorded during the second quarter of 2008, according to iSuppli. In the quarter, Micron's NAND sales hit Rs.1,285.75 crore ($300 million), up 11.9 per cent from the first period, according to iSuppli.

Intel Corp. maintained its No. 5 position in the NAND market with 5.2 per cent market share recorded during Q2 08, according to iSuppli. In the quarter, Intel's NAND sales hit Rs.745.74 crore ($174 million), up 4.8 per cent from the first period, according to iSuppli.

Micron narrowed its NAND flash memory market-share gap with Hynix, setting the stage for a battle for the industry's third rank this year, according to iSuppli.

Because Hynix is expected to focus mainly on DRAM throughout 2008, its NAND market share gap with Hynix will narrow further, iSuppli believes.

''In the memory world, process migrations and wafer scale are two crucial factors in driving down costs,'' said Nam Hyung Kim, an analyst with iSuppli, in a statement.

"Micron has rapidly increased its 300mm wafer capacity and the 32nm geometry will boost its profitability in the near future, as well as its productivity. Because of its aggressive production ramp, Micron now is challenging Hynix for the market's No. 3 spot—and by the first half of 2009 likely will be in a position to vie with industry leaders Samsung Electronics Co. Ltd. and Toshiba Corp in terms of profitability,'' he added.

The DRAM rankings did not change in the second quarter of 2008, but Japan's Elpida Memory Inc. is gaining ground on Hynix. Amid a major downturn in the sector, Samsung was still in first place in the DRAM rankings for the second quarter, followed in order by Hynix, Elpida, Micron, Qimonda, Powerchip, Nanya, Promos, Etron and Winbond, according to iSuppli.

- Mark LaPedus
EE Times





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