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AMD graphics card improves visual experience

Posted: 17 Mar 2008     Print Version  Bookmark and Share

Keywords:graphics accelerator 

A graphics accelerator card specifically designed to improve the visual experience for financial traders has been announced by Advanced Micro Devices Inc. The ATI FireMV 2260 2D workstation and desktop accelerator card enhances "trader density" in financial institutions, where IT managers seek to maximise productivity in every bit of workspace, overcrowded with people and hardware, while improving power consumption and cooling needs.

"Building on the innovative reputation of AMD among financial services customers, ATI FireMV graphics are quickly becoming the preferred solution for traders in some of the world?s largest financial institutions," said Janet Matsuda, senior director, Professional Graphics, AMD. "With the introduction of the ATI FireMV 2260 graphics accelerator, AMD extends its technology and energy efficiency leadership. ATI FireMV 2260 enables financial institutions and corporations in general to reduce energy consumption, maximise today?s workspace productivity and better plan for technology implementations in the future."

Dealing with data
"Traders are dealing with ever-increasing amounts of financial and stock data that need to be accessed and analysed in real-time, requiring multiple large displays to be crammed into tight desk spaces. The end result can often mean wasted space as well as increased heating and cooling requirements and associated costs," said Gene Peters, director of Information Services, Philadelphia Stock Exchange. "Financial institutions need graphics solutions that address density issues. The energy efficient ATI FireMV 2260 graphics cards allows for more powerful and smaller systems, meaning we can fit more people and more systems in the same space, therefore maximising ?trader density' and better managing heating and cooling costs."

Three of the world's largest financial services organisations have standardised on the ATI FireMV series and are immediately realising energy efficiencies, cost savings and the space economies these products can help deliver.

Investment protection
The ATI FireMV graphics accelerator offers customers exceptional energy efficiency, while supporting new and emerging technologies like the Microsoft Windows Vista operating system. Its features include the ability to view 2D and 3D live video feeds; certification and optimisation for Microsoft Windows Vista and the Aero interface; and passive heat sink cooling system for reliability. Its small form factor enables IT departments to standardize with one card that can be installed in a broad range of x86-based systems, including workstations, desktop PCs and docking stations featuring AMD or other processors Two DisplayPorts allow users to connect up to two large high resolution monitors with smaller and thinner cords.

For long term
The ATI FireMV 2260 supports emerging standards like PCIe 2.0. The lower profile, half-length design of the ATI FireMV 2260 fits in practically any PCI, PCIe 1.0 and PCIe 16x slot for maximum flexibility. Unlike typical consumer PC graphics cards that only offer a one-year lifecycle, the ATI FireMV card offers a three-year warranty for an extended product lifecycle.

The ATI FireMV 2260 2D workstation and desktop accelerator card is expected to begin shipping in April 2008 and will be available from workstation OEMs, system integrators and AMD channel partners worldwide. The MSRP is Rs.9,830.12 ($249).




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