SiRF to deploy location features on Android platform
As a founding member of the Open Handset Alliance, SiRF Technology Holdings Inc., a provider of GPS-powered location platforms, has announced that it will rapidly implement key end-to-end location-awareness features needed to enable mobile devices powered by the Android platform to provide an optimal location awareness experience for consumers. SiRF has joined with Google and more than 30 other companies worldwide to develop and deploy Android, the Alliance's open and comprehensive platform for mobile devices. SiRF's commitment to Android is the latest in the company's efforts to bring the power of location to the mainstream market by making location an intrinsic part of the mobile experience.
SiRF is working on the Android platform to include some of the more innovative features of Secure User Plane Location (SUPL), a standards-based protocol that allows a mobile handset client to communicate with a SUPL Location Platform (SLP), including transport layer security (TLS) for location privacy and multiple session capabilities to provide user experience. SiRF is also implementing support for Android-based assisted GPS (A-GPS) handsets, including mobile station based (MSB) and mobile station assisted (MSA) positioning methods to facilitate the Android platform passing Open Mobile Alliance (OMA) and 3GPP conformance testing for third-party certification.
"SiRF is applying its vast end-to-end location solutions experience in working with leading global handset manufacturers, LBS infrastructure vendors, application providers and wireless operators to deliver a robust, high-performance location capability to the Android platform," said Kanwar Chadha, founder and VP of marketing for SiRF. "We believe our ardent focus on driving the location ecosystem gives us a distinct advantage when it comes to understanding the handset location capability certification process as well as the subtleties of how GPS and other technologies need to mesh in order to create a truly seamless locative experience for consumers in the applications they care about."
According to Chadha, consumers would like to see the power of location used to make their lives easier by enhancing the things they already do with their mobile devices. Consumers are looking for a "one-click" location experience, whether it's to navigate, geo-search, geo-tag, do social networking or access a wide range of location-aware applications and content. With location as a core feature in the Android platform, Chadha believes, handset manufacturers and carriers can provide consumers with an out-of-the-box "locative experience" where location permeates everything they do with their mobile device.
"We are only beginning to scratch the surface of what we can do with location capabilities built into our phones and wireless networks, and I strongly believe that location services will play an increasingly important role in wireless," said Andrew Seybold, founder and principle, Andrew Seybold Inc.
Through its support for Android, SiRF hopes to further accelerate the development and deployment of exciting new location-aware applications and content.