Hungama Mobile, FMTS offer solution to curb piracy
Hungama Mobile, an aggregator, developer and publisher of Indian entertainment content in mobile and digital formats has joined hands with UK-based Friend Media Technology Systems (FMTS) to provide solutions to curb piracy. Taking e-monitoring to the next level, the two companies will provide the software solutions by its latest technological innovation, dubbed eXpose. The alliance will offer customised software solutions for the media and entertainment industries that empower them to identify and control the use and misuse of their intellectual properties and brands.
eXpose leverages unique data analysis algorithms that monitor a vast array of sources on the Internet, from peer-to-peer networks to discussion forums and newsgroups. This extensively helps in tracking across the World Wide Web the exact source: be it an individual or a community, from where intellectual properties and brands are pirated and distributed. eXpose encompasses various advantages viz accurate real-time monitoring, C&D notices, competitor and market awareness, monitor public profile and global dissemination.
Speaking on the initiative, Neeraj Roy, managing director and chief executive officer Hungama Mobile said, "The Indian Film and Television industry has been facing a daunting task of growing piracy and the infringement of intellectual properties as movies, serials, songs, etc are illegally downloaded through the internet. With the advent of growing piracy, there is an urgent need for stronger and foolproof solutions to curb the ever-growing menace."
"With the launch of eXpose software, digital world will have a more vigilant approach towards piracy. We are confident that more than 50 per cent of the market will be using this service within a year. Hungama will cover the music and video segment in the online space initially and as we move ahead, we will also target other platforms where mobile segment will be the next target." Roy added
"The solution works at three levels. Firstly, FMTS provides monitoring services and identifies the seeding point (starting point). Secondly, it removes content from the site and sends infringement notices to the people concerned and lastly uses the data in a positive way to understand how specific content is accepted," said Jonathan Friend, director of engineering, FMTS.
The Indian entertainment and media industry, which is currently estimated at Rs.43,700 crore, is expected to grow at a compound annual growth rate (CAGR) of 18 per cent over the next five years.