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TI brings HD video to Rs.9,801-priced cams

Posted: 05 Apr 2007     Print Version  Bookmark and Share

Keywords:DSC reference design  low-cost digicams  D-SLR cameras 

Texas Instruments Inc. has leveraged its digital still camera (DSC) technology to offer a production-ready software reference design based on DaVinci technology.

Manufacturers can use the reference design to bring the type of burst capture performance found today only in digital single-lens reflex (D-SLR) cameras to low-cost, point-and-shoot digital cameras. In addition, by enabling HD video on digital cameras priced as low as Rs.9,801 ($99), TI said it is setting a new bar for DSC performance at competitive retail prices.

Key tools
TI's DSC solution includes a highly flexible processor, software with enhanced post-processing algorithms and development framework. The new reference design includes production-ready software for a completely functional digital camera, complete with scene modes, colour settings and various advanced features. It also includes a suite of development tools, software and technical support.

In collaboration with Micron Technology Inc., TI offers a version of the reference design that uses Micron's 8Mpixel CMOS image sensor to achieve full 8Mpixel-resolution frame rates in excess of 5fps. Using the Micron CMOS imager and TI's DaVinci-based processor, burst capture modes are at least 2x the performance found in the fastest CCD-based, point-and-shoot cameras today, according to TI. In addition, Micron's sensor combined with TI's reference platform delivers a low-power design with 720p 30fps HD-video capability. TI is working to bring these new experiences to point-and-shoot digital cameras, creating life-like visualisation for consumers to enjoy.

Consumer benefits
With this new DSC reference design, ODMs will be able to bring advanced features to the low-cost DSC market. Consumers will benefit from real-time video stabilisation, face tracking at 30fps and rapid red-eye removal in less than 0.5s. The platform includes features that will simplify consumer usage, TI said, allowing them to always take great pictures and video. A high-performance noise filter that processes greater than 10Mpixel in 1s, allows consumers to capture better pictures at high ISO-10000, in low light environments.

"It is very exciting to see the class of products that our customers are introducing today using our DSC solution based on DaVinci technology," said Marcelo Vieira, general manager of TI's digital imaging group. "TI's extensive experience in the DSC market allows us to deliver an unmatched level of performance in the point-and-shoot category, without compromising quality."




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